In anticipation of Miguel’s long-awaited new album release, Sony and RCA hosted a televised, in-person event promoting his 4 songs from the upcoming release.

The event was produced by Indigo Projects and Creative Produced by Dani Edgren.

The Creative Team was spearheaded by Miguel’s Creative Director, Franc Fernandez along with myself and my frequent collaborator, Natalie Falt. The vision for the event was based on the work that Franc and Miguel had been honing in on for all aspects of the album’s creative.

As Natalie Falt and I had both been involved with designing several assets and events for Miguel’s album campaign, we were chosen to lead the creative direction of the event and stage design alongside Franc and Dani.

Together, Natalie and I developed an immersive fan and VIP experience for Miguel’s Event that included a live performance, multiple fan engagement activations, social media moments, a merch shop, and bars and hospitality elements.